The Japanese have long embraced the spirit of the SDGs (Sustainable Development Goals). This spirit is rooted in the values ​​of "respecting all things and nature" represented by the concept of "Shinra Bansho".

Throughout history, the Japanese have followed nature, recognizing that nature sustains them. This perspective goes beyond the visible biological aspects of life and recognizes the invisible interconnectedness of all living things as part of a larger life force.

This concept emphasizes the importance of seeing life as a collective whole in which all life is interconnected, rather than just as individual entities. It has influenced many aspects of life including clothing, food, housing, art, culture, architecture and heritage.

Japan, one of the oldest countries in the world, has embraced this wisdom. The Japanese spirituality and wisdom is expressed in their reverence for nature, shrines, temples, historical sites and traditional culture. By cherishing the local spirit and values ​​rooted in them, we can rediscover the concept of "life" and its meaning, which is our foundation.

Through our five senses, we can rediscover the basic concepts of life that the Japanese have nurtured over a long period of time and their deep meanings.